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Originally posted by Dylangaga
Yeah thats true! You think the PBS special will have a good impact? I'm not sure how many ppl watch that channel
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It's a pretty big deal that she's being featured on PBS' "Great Performances" special. The special has been airing since the 70s and has featured some of the most iconic and talented performers the entertainment industry has ever seen.
The reason this is important promotion is not because of the effect it might have on iTunes/sales, but the effect it might have on her public image, which is also an important aspect of this release. The promotion this time around has been targeted specifically to a certain group of people that will see Gaga in a new light.
Long story short, this kind of promotion will turn the heads of the people who matter. No other popstar is being shown to the older demographic the way Gaga is right now, and by all accounts the older demographic is the the demographic that controls the industry since they're the ones who vote for Grammys, run companies, buy music, etc.