Originally posted by Prismatic

Originally posted by Kayzan

Well, as long as it keeps climbing on iTunes we just can't say goodbye to it. Who'd have known she would struggle @ Radio.

Originally posted by Nialler

such an amazing and solid album, didn't deserve such mistreatment

Originally posted by goldsoundz

College kids and teenagers don't listen to radio anymore. Katy's hits appeal to a broad audience. Radio isn't to blame and her team isn't entirely to blame.

Originally posted by IAmFree

So we will act now like it has barely passed 1 million ?

Originally posted by Nialler

nope but she would be far ahead of self titléd

Originally posted by IAmFree

she's third. Lorde booked ha

Originally posted by goldsoundz

There's really no reason to be upset about this. She won't release singles like it anymore, and the next single will be much stronger. Yeah, the current situation is unfortunate, but she doesn't repeat mistakes. Her ego got in the way of her business savviness. She died her hair slime green and was going through a break up. She made a hasty decision. She's not stupid, though, and I'm sure she'll pull out all the stops for whatever she releases next. Like she said, she wants her fans and radio to think of her as someone who consistently puts out good material, and that's why Prism is being afforded yet another single despite the current situation and music climate.

Originally posted by Sam Jay

Originally posted by goldsoundz

The target GP definitely knew about "Birthday" and "This Is How We Do."

The bottom line is that her usual demos didn't like it as much as they liked any of the previous singles. They liked hearing "Birthday" on the radio. MScores were great, and callout after a few weeks wasn't bad at all. They streamed it, and when she performed it, they purchased it. It definitely took a backseat to "Dark Horse," and because it never had the opportunity to grow, and it had a nine minute video, digital sales and streaming weren't as strong as they could have been.

Clearly people liked the video for "This Is How We Do," but the relevant demographics weren't inclined to stream the song as much on Spotify or purchase it. As for radio, while it took KIIS and Z100 forever to test, they did eventually give it the benefit of the doubt--and it didn't test well. Radio isn't going to play a song its listeners don't like because they risk losing ad revenue. Contrary to what some bitter radio fans online think, even Katy Perry isn't immune to the repercussions of an audience really not liking a song.

As for Capitol's involvement, it was pushed harder to radio than "Dark Horse" and "Birthday" combined through both traditional and guerilla marketing.

Sam, we get that you like it. We get that you think it should have been a hit. That's irrelevant, though. There were a very small but very vocal part of her fanbase that wanted this as a single.Other fans, who may or may not enjoy the song in the context of the album, thought the public was over Katy catering to the lowest common denominator. Everyone likes guilty pleasures, but Katy set the bar a lot higher with "Dark Horse" (and even "Birthday," which, while a bit similar in style to the Teenage Dream era, was definitely more mature). Also, like slw84 mentioned, it did kind of cater to a more niche, narrow audience.

Slw84, keeping you in my thoughts and payers for a reworking of "Numbers," or, alternatively, your coming to terms with "G'air"'s viability, even if begrudgingly.

Originally posted by goldsoundz

There's really no reason to be upset about this. She won't release singles like it anymore, and the next single will be much stronger. Yeah, the current situation is unfortunate, but she doesn't repeat mistakes. Her ego got in the way of her business savvy. She dyed her hair slime green and was going through a break up. She made a hasty decision. She's not stupid, though, and I'm sure she'll pull out all the stops for whatever she releases next. Like she said, she wants her fans and radio to think of her as someone who consistently puts out good material, and that's why Prism is being afforded yet another single despite the current situation and music climate.

Originally posted by Reb'l Rêveur

Abandon the ship now!