Time is reporting Apple and U2 are teaming up to form a new music file format that will make buying music for those that do, exciting again and tempt others into buying music again. Details are non-existent on the new technology, but the news is sonewhat surprising in the wake of Apple's $3 billion acquisition of Beats.
Quote:
Bono tells Time, "[it will be] an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you’re sitting on the subway with your iPad or on these big flat screens. You can see photography like you’ve never seen it before."
Bono tells Time, "[it will be] an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you’re sitting on the subway with your iPad or on these big flat screens. You can see photography like you’ve never seen it before."
