Quote:
Originally posted by Ashrock
I think BMR is trying to slow it down a bit because they dont want SIO to peak sooner on radio ! they want longevity and that s the good move to do because if it s not the case, she s forced to release a second single before the album ! ala Nicki Minaj, it s not a long term gain, the perfect era to take note to is 21, RITD didnt peak until 21's release.
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Well yeah, typically songs peak on radio about 2 months in.
But 21 isn't really the best example because Adele wasn't a household name when RITD was released, so it didn't shoot up radio like SIO did.