All this means is that Gaga was the most active social media presence since March 2014.
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Index accounts for earnings, social media presence, video views, and search hits, as of March 6, 2014; benchmarked to Lady Gaga = 100.
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NO ONE ELSE on this list was DOING ANYTHING for the vast majority of the time this chart was in effect. Except Katy I guess, with her flop singles that no one cared about.
Gaga was getting puked on for attention, hyping up a long ass music video (which has since been forgotten), launching the artRAVE, announcing Cheek To Cheek, and a new perfume. If anything, it just means she has a lot of fans on social media (not new information).
This list will be DRASTICALLY CHANGED when other popstars are actually releasing music next year / late this year. Gaga will plummet when she actually has competition.