Quote:
Originally posted by Ash12345
its like number 60 on radio 
mess at this just waiting to smash and radios saying no
if ti had airplay support it would be doing great by now
Bday really killed the era |
This repetitive statement is baseless. "Birthday" went top 10 on Pop radio while "Dark Horse" was still a massive hit. If it had a four minute video, it probably would've charted at least ten positions higher on Billboard. "Birthday" was also highly acclaimed by reputable critics. Pitchfork just said something really nice about it in their piece detailing their Prismatic tour experience. People really didn't like the video.
Since there are so many female pop stars, radio programmers rarely have two songs from one female artist in medium or high rotation. If "Birthday" went somewhat under the radar, but radio still seemed willing to play it despite the usual guidelines and low familiarity ratings, imagine how this would have done as a follow up. Never in my life have I seen program directors (three of them) calling out an artist they love for choosing a single.
"Birthday" was overshadowed. "This Is How We Do" is running its natural course.
That being said, it has a great video, which I think really adds to its appeal. Like the label predicted, kids do seem to like it, but it's easily the most divisive of her single releases -- even moreso than "Unconditionally." I mean, just look at this thread.
Since she's Katy Perry, stations are going to play it until the next single is released. It'll still do moderately well. But for the love of god, leave "Birthday" alone.
epic moment
