Why are EA greedy as ****?

There's a few other publishers who don't overprice their titles, but you see the average EA/UBi/Acti game selling such expensive titles. The Sims 4's prices are ridiculous.
They're charging like £70 for the Premium Edition that comes with:
The game (DERP)
A tiny pointless book
and DIGITAL DLC YAY
So why are they charging so ****ing much for this game when most of the features are digital?

Get rekt, EA.
