Which countries have the best reputations? What does that even mean? The Reputation Institute, a global private consulting firm based in New York and Copenhagen, has just released its fourth annual list of 50 countries, ranked according to what it says is people’s trust, admiration, respect and affinity for those countries.
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To compile its data, the Reputation Institute conducted online interviews with 27,000 consumers in G8 countries from January through March of this year. The study asked about the 50 countries around the world that either have the largest economies and populations or are in the public eye as a result of economic, political or natural events. The Institute put four simple questions to the respondents. It asked about the countries’ overall reputation, whether the respondents had a “good feeling” about the countries, whether they admired and respected the countries and whether they trusted the countries.
1. Canada
2. Sweden
3. Switzerland
4. Australia
5. Norway
6. Denmark
7. New Zealand
8. Finland
9. Netherlands
10. Austria
11. Germany
12. Ireland
13. Belgium
14. Japan
15. United Kingdom
16. Italy
17. France
18. Spain
19. Portugal
20. Singapore
21. Brazil
22. United States
23. Peru
24. Thailand
25. Poland
26. Taiwan
27. Puerto Rico
28. Chile
29. India
30. Argentina
