Good read. I agree with them.

Hindsight is far too often used in the stan world and people are all too willing to forgive when a sniff of a smash comes along.

I don't think it's the stan in me, but I've always found it bizarre and foolhardy to count Gaga out. She may be messy, but you can't deny her ambition and drive. Add to that her relatively untapped resources (she's not used many hitmakers, collaborated strategically or really thrown her weight around commercially), massive wealth at her disposal and creative self-reliance (she could write herself out of flopping with a huge smash at any point)...and you're left with a pretty strong case for rebounding.

In essence, she could play the game and she'd be fine. It'd be different if she was working with the best people, collabing with the biggest stars, had tons of money pumped into her promo and she did it all whilst looking stunning with zero mess....and she was STILL flopping. As it stands, she's releasing a jazz album looking like an 80s pube half of the time.

Lemme read

And here I was thinking that the previous H&M deal was one of those things Troy did which Gaga wasn't really feeling

The bolded part is the most pertinent thing to note. Beyoncé has always ran a tight ship, and even if things have been disastrous behind the scenes she's managed to polish it over with a perfect veneer. Plus she's very in tune with what people want. The self-titled album campaign was perfect in the way in which it tapped into instantaneous, viral culture for success, not to mention the songs were current and sounded fresh.

Gaga is a lot more unpredictable and dramatic for that. The AP album campaign was disastrous. Maybe not so much disastrously handled, because the promo lined up was fine, but the way in which day in, day out, fans were left with broken promises (TEMPORARY tour poster) and unprofessional meltdowns on social media - not least the fact that the music had been brought for us straight from 2011.

There comes a point where you realise Gaga has had fallings out within the management for so long now, and yet she still has this self-depricating, victimising attitude.

As someone with a vision as grandiose as hers she's naturally stubborn in opinion. A comeback fundamentally relies on her accepting her own mishaps and being humble enough to receive help, which seems far more unreliable than a household name like Beyoncé causing waves in late 2013.

Sis go apply for a job on Interscope.

Bobby/Gaga, if you read this ^^^^.

I can see the Beyonce comparisons. The outside-era campaigns and appearances, while still updating social media regularly and updating fans. I don't want a surprise release for Ga5a but I do want a single to be dropped out of nowhere or a single then an album a week/two weeks later.

I need tge video now

Not that H&M video being the first time that the big Italian afro looks good on her

BTW is such a good album

The transition from HU(RTL) to HML

BTW was a very risky move that paid off amazingly

I know people will disagree that it paid off, since there is this general agreement that it damaged her career. But in return it got her critical acclaim, sales, awards, iconic moments, hit stadium/arena tour and a stronger more dedicated stanbase.

Wow lordT they're trying it this morning. My plane has wifi and the guy next to me keeps looking over right when there's a ridiculous gif on my screen