Meh, it's not really Gaga's fault if another Beyoncé collab never happens

I think the break up with Troy and Kack was the climax and just the outburts of a situation that started at the end of BTW. The surgery, the revalidation, few months later she was already pushed out to rush Applause and I do not feel she was ready, which lead to her slipping into a depression the last quarter where Troy was fired.
I've had a depression and you really can't think straight and I can imagine if she was in one and Troy trying to push her she just snapped and did something she might not have done if she wasn't in a depression.

I was in uni and I just finished my assignment and I decided to check atrl. Saw the thread, clicked on the link, got scalpedT, saw how hard gags slayed these atrl twinks, skipped class and played it on the way to home by train

The Kia commercial did wonders for Applause so props to him. Did any of her btw/other singles had commercials like this?

And was Bobby in charge of the btw era promo? I've read this somewhere.

Yes, he was in charge of the album promo and he did great job.

When did she ever promised Bey collab #2 or The Fame 2 or Britney collab?

Plus she did release the GUY bts (on her vevo) and woe the fibre wig @ Alan Carr.

Kii @ the attempt to make the list longer by separating ARTPOP app, Gaga tv, trackstar

Was Troy involved in btw era promo?

I would agree that Troy's management was not up to par during the ARTPOP era. He seemed more invested in protecting Lady Gaga the brand instead of promoting ARTPOP the album, which is clearly not what Gaga wanted. He brushed off her creative ambitions to put out an album he thought would sell best.

And remember when Gaga mention "they want billions" maybe that is also another reason that she gave up on him/them

He definitely was but that huge BTW album promo (Zynga deal,Metro deal) was all Bobby's work.

Bobby was Chief Marketing Officer at Atom Factory since 2010. Before Atom Factory, he worked in product management at Interscope, and have been part of Gaga’s career since January 2008 prior to the release of Just Dance.

Yep! And he abandoned ship when he realised it wouldn't do well, like many Atrl members

Yeah lbr, Applause wouldn't have crossed 2M without that Kia commercial. I think it's still playing

I wonder if he or Interscope were the ones behind the 11/11 release date, because that was arguably the biggest mistake of the entire era marketing-wise. If they had released the album at the end of September or beginning of October when Applause was at its peak, it would've sold 300k first week easily. By 11/11, Applause was dying and no one cared about DWUW or any of the promo singles. And to release a week after Eminem? Awful

I honestly can't remember what she did for promo during ARTPOP's launch and the biggest kii is that any of the albums sold in H&M wouldn't count

She looked stunning though

Missed a lot in this thread, Dutch date for the perfume launch has been announced, 10 November they will start selling it here