Tim Hortons already lost the plot...
They used to have a bakery inside of each Tim Hortons and all the doughnuts were freshly made, and the stores smelled divine...
But then they got a new CEO who tore out all the bakeries and replaced the freshly-made doughnuts with freezed, vacuum-packed doughnuts shipped from Switzerland.
The old CEO said:
Quote:
It was certainly a scandal back in 2003, when Hortons co-founder Ron Joyce confirmed the truth: that the company he built (and had recently left) replaced its in-store deep fryers with frozen globs of dough trucked in from a factory. “This is not a philosophy that I would have embraced if I still owned the company,” he famously boasted.
(Joyce’s words were especially damaging. “I’ve tried them,” he said of the new donuts. “And they’re certainly not the same.”) In time, though, most people eventually forgot—or simply stopped caring—where their honey crullers came from. Truth be told, many customers still have no idea that the donuts on display have to be defrosted.
|
And they have the nerve to call this new system of frozen doughnuts "Always Fresh"!
