The sultry recording star has earned the Video Vanguard Award she'll pick up at MTV's Video Music Awards; she has shifted the emphasis back to vids as creative and promotional vehicles.
Beyoncé rates as one of the few stars worthy of the honor she’ll receive Sunday night at MTV’s Video Music Awards — the “Video Vanguard Award.”
Queen Bey included on her out-of-nowhere, self-titled release last December, 17 distinct videos, one for every song, plus three more. A week later, fans could opt out of buying the video component, but at first you had to swallow it whole. And many did. The album’s shock-release encouraged so much impulse buying that as much as half of the 2 million people who purchased the music also have the zippy clips. They’re lucky. Only the “visual album” creates a fully immersive experience — one that’s, at once, innovative and nostalgic.
By making such a sweeping commitment to music videos, Beyoncé has put the strongest emphasis on the art since its creative and commercial peak in the ’80s and ’90s.
There is also criticism on the article about Britney as a honoree :
Past “Video Vanguard” honorees have skewed as cynically low as Bon Jovi, in 1991, and Britney Spears, in 2011 — stars whose directors are in no danger of being mistaken for Martin Scorsese anytime soon.
It finishes with:
The shift back to using music videos as key creative, and promotional, devices flies in the face of the prevailing notion that no one pays attention to such things anymore. In fact, more people watch music clips today — on YouTube or individual fan sites — than ever. Artists like Bey recognize that and are capitalizing on it.
All the deserved praise.
For the full article head on to
http://www.nydailynews.com/entertain...icle-1.1909357
I agree with the article, get that praise Bey!! 
