The New Yorker article:
On Monday afternoon,
the Country Music Association sent out a tweet to its half a million followers, asking, “What do you think @taylorswift13 has up her sleeve?!” Taylor Swift, one of the biggest stars country music has ever produced, had reserved time on the online platforms of Yahoo! and ABC News to make an announcement, although she hadn’t announced what her announcement would be announcing.
An hour later, as anticipation built, C.M.A. echoed the impatience of Swift’s fans, tweeting, “New album? New tour? New cookie recipe? WHAT’S IT GONNA BE!?”
At first, “Shake It Off” might not sound very confusing.
The song is an instant-retro throwback to the pop landscape of a decade ago, nodding cheerfully at OutKast’s “Hey Ya!” and Gwen Stefani’s “Hollaback Girl,” as well as Mariah Carey’s own “Shake It Off,” a big hit (and an entirely different song) from 2005 that has already been displaced in YouTube’s search results for “shake it off.” In the music video, which Swift also shared, she tries on a variety of outfits and dance moves. “I love the idea that you can tell who somebody is by how they dance,” she said, and part of the video’s charm is the delight she takes in the skill of the professional dancers and the enthusiasm of the amateur dancers who surround her. (Not everyone was charmed.)
C.M.A. has nothing to gain by offending Swift and her fans, and there followed a series of clarifications. The “Good luck” tweet was deleted within hours, and on Tuesday the Association tweeted, “We will never, ever, ever say goodbye to @taylorswift13. We’re STILL dancing! #ShakeItOff.” Later that day, when asked for a comment, the Association responded with a more formal statement from Damon Whiteside, a senior vice-president, explaining what had happened. “C.M.A. removed the congratulatory Taylor Swift tweet when it became apparent that our best intentions were being misinterpreted,” Whiteside said, adding, “C.M.A. is fully supportive of Taylor as she expands her reach as an international superstar.” Part of the fun of being a Taylor Swift fan is watching everybody else—or almost everybody else—scrambling to stay in her good graces.
interesting
article
buy "Shake it Off" on iTunes tho
