Countdowns don't go negative
If it did they wouldn't have bothered to reset the damn thing 4-5 times in the first place. It's very possible that the app countdown will stop and nothing happens, which is probably what would happen if we were to get nothing. But there's a countdown and so I feel like it's set there to unlock after the countdown finishes, which to me means we might get the APP features but doesn't mean we'll get new music or videos from the Gaga TV thing. Are we POSITIVE that's the app developer? I mean if it is that guy sounds quite misleading. He wouldn't be saying it "might" go negative if he knew for sure. I mean he supposedly developed it himself.