But we had BSE then to hold us over An October lead single feels so late for a November album!

Plus if the single doesn't drop until October, that means the era will be even shorter (when they or their team get lazy again). You know all the major promo will be done by December or January, so that's like a 3 month era

I feel like the proper MM era ended months before the Y&I video was forgettably released

They messed it up with music video release dates.

OWOA was released two days BEFORE the start of the streaming week. Meaning they lost all the launch streams AND the first day of sales.

BSE was a day late. Meaning that they lost a day of streams, which could have made the difference since it went #2.

SOML launched 5 days late. Meaning most of their first week streams went towards the next weeks chart.



So yes. They ****ed it up

The only good idea Emblem 3 ever had.

i kno
but it just doesnt seem likely they will release it any sooner considering i dont think the lead single has even been chosen yet

we should have gotten another OWOA/BSE inbetween eras

& they need to make this era last longer cos its just not fair anymore tbh

This is going to be an incredibly short era, so I hope they make the most out of it.

oh ok i see what u mean
i hope they do it right with this song cos they deserve that #1 so badly

They should still want to go out with a bang rather than flop into irrelevance ESPECIALLY if any of them want to launch a solo career.


And INA you're right, it will be incredibly short. I totally forgot about them touring again February, so we're definitely getting like... 2 singles and an era done by January

uhh i can remember what it was called but it had that song that sounds like MM nad had the copying contoversy

Haters gonna Hate Hate Hate

!

Oh @ Harry tweeting lyrics to Mary Lambert's new song about secrets and not being afraid of the world to know them 👀

Anyways, I wish the boys had the same amount of enthusiasm about promoting as they did with their first two eras they seem so over it, I think they should pull a Rihanna and take an extended break so we can anticipate their return even more than we already are rn

I can't wait for their solo careers.

There's a new era coming??

Naughty Boy confirmed that her and Emeli Sandé wrote a song for the boys' next album called One Chance to Dance I kind of hope it sounds like Dance With Me Tonight by Olly Murs