For years, A&W has served their burgers in distinct foil wrappers with the burger's name emblazoned on them. On the back, there was a short paragraph explaining how, unlike their competitors, they went the extra step to keep your burgers secure and warm with the high-quality packaging.
However, I went into A&W today and ordered a "Spicy Guacomole Teen Burger". Upon receiving it my blood went cold... I was horrified to see my burger had been served in a cheap paper wrapper. Turning the horrid thing over in shock and disgust, I saw a new message on the back which infuriated me!
What a steaming load of horse s***! It has nothing to do with the environment - that's how they pass it off to the sheep-like consumers who think no further - the truth is it's just cheaper!
A quick Google shows A&W documents quoting A&W franchise owners complaining about the extra cost of the foil wrappers and asking for a change to the cheap paper crap!
Many others feel the same as me!
Quote:
Dear A&W,
I am writing to you to express my extreme disappointment over the discontinued use of your foil burger wrappers
[...]
The blurb on the foil bags boasted the importance of serving your customers high-quality, fresh and hot burgers, and that's why you use the foil bags. The sincere and caring tone of the message really made us feel like we mattered
[...]
I would like to thank you, A&W, for destroying the one remaining quality fast food hamburger. What was once considered a higher class burger is now diminished to be on par with the rest of the vagrant burgers.
What am I supposed to do now? Order a Whopper?
http://heidiwicks.blogspot.ca/2013/07/dear-a.html |
Quote:
A&W Canada has changed from their great foil wrappers that helped keep their burger warm to a cheap paper wrapper as seen here. The Mushroom Mozza is not the first burger to see this cost cutting as every A&W burger is wrapped in this new wrapper. I am not too happy with it as the toppings from your burger usually fall out.
http://waloshin.com/aw-mushroom-mozz...er-review.html |
Quote:
Themed,“It’s all in the details,” the new campaign features a series of ads that reignite boomer memories about A&W. The ads reinforce details about food and service that are still the same today – for example, serving root beer in a frosted mug, making onion rings fresh each day and serving hamburgers in foil pouches to help keep them warm.
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Quote:
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Maunders says another significant part of the appeal of A&W to babyboomers is it hasn’t changed the way it makes or presents its food in nearly a half-century. Burgers are still served in foil so they don’t get cold, root beer still comes in a frosted mug (the take-out version doesn’t have ice because it dilutes the taste, Maunders says) and onion rings are all cut, ringed, breaded and fried on-site.
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Now there's no difference between A&W or any other restaurant. I won't be eating there any more.
What a crock!
"It's all in the details" A&W!
Bring back the foil!
