Who Says Beyoncé Isn't A Fashion Icon? Triple Sales Tell A Different Story

If you’re a small business owner, it turns out the only thing you need to do to triple your sales is to have the world’s biggest superstar post a photo of your product on Instagram. That’s exactly what happened to Rachel Pfeffer, who owns and designs her own jewelry line, the aptly-named Rachel Pfeffer Designs, when Beyonce (yes, that Beyonce) posted a photo with a necklace resembling one that Pfeffer sells in her online shop on Tuesday.

Vox’s Kelsey McKinney first reported yesterday that Pfeffer is experiencing a “Beyonce Bump” in sales after a friend tagged her in the photo asking if it was her design. Pfeffer said it appears that “bump” has amounted to a 3x increase in sales from her main website and Etsy shop compared to this time last year and 40x increase in site traffic.

As Vox noted, The New York Times recently published an article detailing why Beyonce isn’t — and doesn’t need to be — a fashion icon. If Pfeffer’s sales are any indication, the nation’s paper of record may need to make a retraction.

Read Full Article: http://www.forbes.com/sites/aliciaad...fferent-story/

I wonder what NYTimes was basing their article on when they said she doesn't cause any sales increases?

YOU DID NOT

Oop

**** going hit the fan let me grab some tea and popcorn and enjoy this


" 3x increase in sales from her main website and Etsy shop compared to this time last year and 40x increase in site traffic."

HOLY ****

Woop , there it is

I think what NY Times was trying to say was that there is no "signature" beyonce look. May be wrong tho.

Cool.

Well damn! Slay Queen

I wouldn't say she's a fashion icon though. She has immense power as a celebrity, one of the most popular and beloved ones at that and one whose fashion is very influencial.. But she isn't a fashion icon. She's a music legend.

Beyoncé is the biggest fashion icon of her generation !

The undeniable impact!

Not Etsy receipts

This. The same thing happens when members of 1D wear certain items (not saying they're anywhere on par with Bey obviously), or many other celebs; stuff sells out because they have huge devoted fan bases, not because they're fashion icons.

I don't consider Bey a fashion icon at all, and that's really not shade. She doesn't need to be on top of every industry lol, there's nothing wrong with it.

She's a fashion icon for everyday women like me. Maybe not for the fashion industry, but she is to most normal women.

We've been over this.
If making people want to buy what you wear makes you a fashion icon, then damn near ever celebrity is one. It makes no sense trying to change the definition of the words 'fashion icon' just so Beyoncé can be one.