Celeb News: Forbes: Jay Z-Beyoncé divorce rumours impact on tour

Vin

Quote:

Jay Z and Beyoncé have long had the sort of relationship that’s exceedingly rare in the entertainment world: one glorified by the tabloids rather than torn down by them.

But in May, after the Met ball in New York, the narrative changed a bit: a video emerged of an elevator scuffle between Jay Z and Solange Knowles as Beyoncé looked on. Afterwards, music’s first couple found their relationship in the limelight in a way it had never been previously, with reports of imminent divorce spilling out nearly every day.

Since then, even as the rumors jumped from the realm of gossip sites into more mainstream outlets like Billboard, some conspiracy theorists have suggested that the whole scenario was a publicity stunt from the beginning, aimed at generating more cash for Jay Z and Beyoncé’s On the Run tour, which has been crisscrossing the country this summer.

So how has the attention affected secondary market ticket prices for them on the road? According to at least one source, not very much at all.

The only event that seemed to move the needle was when Jay Z and Beyoncé skipped the wedding of Kanye West and Kim Kardashian in June. According to Brett Goldberg, co-founder of TickPick, “there was a notable bump of 25-50% in ticket prices during the time the couple was very famously vacationing in the Hamptons, and some thought, snubbing Kim and Kanye.”

Concert promoter Live Nation says Jay Z and Beyoncé filled stadiums to about 90% of capacity; one would assume that if the rumors whipped up demand to a frenzy, that number would have been a bit higher.

The rumors surrounding Jay Z and Beyoncé’s relationship may not have actively helped achieve those results, but it certainly seems they didn’t hurt, at least on the secondary market.

Read full article here.

Looks like the "Resentment" publicity stunt just caused a whole lot of grief, in terms
of public relations, without actually generating any real extra revenue for the tour.

...Vin

Optimus

MM3

Quote:

The rumors surrounding Jay Z and Beyoncé’s relationship may not have actively helped achieve those results, but it certainly seems they didn’t hurt, at least on the secondary market.

Slay.

simon

Im sure it wasn't a publicity stunt but OK.

Love that picture in the OP though.

Saint

And yet the tour is still going to gross over 100M...

Howie

So now "not talking about my personal life" = publicity stunt.

Vin everyday you prove why you are one of the biggest delusional haters the=is site offers.

Congratulations

SuperLolita

beautiful player

Oop. Try harder, Bey.

Mrnoniee

Spill that Tea Vinny
They need a bigger controversy

DG1

So basically what they're saying is the divorce rumors didn't hurt sales.

Quote:

The only event that seemed to move the needle was when Jay Z and Beyoncé skipped the wedding of Kanye West and Kim Kardashian in June. According to Brett Goldberg, co-founder of TickPick, “there was a notable bump of 25-50% in ticket prices during the time the couple was very famously vacationing in the Hamptons, and some thought, snubbing Kim and Kanye.”

PrettyHurts

The elevator incident + divorce rumors were all a part of the plan

genius

Howie

Quote:

Originally posted by Saint

And yet the tour is still going to gross over 100M...

I mean!!

Not to mention this is on the SECONDARY MARKET.

Meaning Beyonce and Jay were NOT going to see that money anyway

Bey and Jay got the INITIAL coins. Wheat happens on the SECONDARY market doesnt concern them because that money aint going into their pockets its going into the people who reselling their tickets.

Jet

There was no publicity stunt.

Queen B and King J remain unbothered tho

Timber

Why do you assume it was a publicity stunt? Don't you know Beyoncé changes the lyrics to her songs all the time?

...and it said that the divorce rumors had no effect on the second market, did you read the article?

Shelter

Who cares about the secondary market.

I Am Katerina

Why do people act like the divorce rumors weren't around until the elevator situation? The tabloids took a family dispute and turned into martial one, period.

Lifeline

What''s left to pull for the next era though?

stronger23

So basically it had no effect....

Caesar

Superpower

Why would they need a publicity stunt when the tickets were almost sold out?
This is just stupid. People need to start using heir brains.