Geneva, Switzerland - As the Eurovision Song Contest is heading for its 60th anniversary in 2015, the EBU is presenting a revamped version of the logo. The evolution comes 10 years after the European Broadcasting Union (EBU) launched a generic logo for the competition, back in 2004.
"We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the EBU.