Putting out the video and ruining it's streaming before it's even sent to radio to peak properly. Another Birthday situation.
Stop making excuses. If a song is a hit it's a hit. TIHWD is garbage and would flop no matter what. Even Katy's fanbase has too many brain cells for that song.
Cringing so much at that poster. Clearly confirms that radio isn't here for the song, they're trying to fool the other stations into adding it by acting like their competition are running to be the first ones to play it.
... Or maybe it's a form of Payola. "Play This Is How We Do and we'll advertise your station on a poster for the song"?