Malaysia Airlines is likely to change its name as part of a radical overhaul in the wake of the death of 298 passengers in a missile attack on a flight over Ukraine.
The Malaysian flag carrier, majority-owned by the government, will also seek new investors to rebuild its business after two major tragedies within six months.
Work has begun on a strategic review that will restructure the airline’s routes and expand ousourcing to increase profitability.
Sources said additional private investment for the airline could come from rival aviation groups.
At the same time, Malaysia Airlines is also calling for a single global body to monitor threats and decide where civilian aircraft are allowed to fly.
“There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines". Those options are said to include renaming and rebranding the airline, which carries 50,000 passengers a day and employs 20,000 staff. Although the airline raised 9.9bn Malaysian ringgit (£1.8bn) in 2013, and is said by industry analysts to be well-funded, it is thought external investment could help to return confidence to Malaysia following the recent tragedies.
This would be similar to the rebranding of Korean Airlines to Korean Air in
1984 after one of its aircraft was shot down over eastern Soviet Union.
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