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Celeb News: He pulled a "BEYONCÉ" effortlessly
Member Since: 10/9/2011
Posts: 12,450
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He pulled a "BEYONCÉ" effortlessly
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With "Mandatory Fun's" No. 1 debut, the veteran parody artist became essential to the Internet conversation.
"Pulling a Beyonce" has become the mostoverusedtropein musicwriting ever since Queen Bey dropped her self-titled fifth album out of nowhere last December, shattering the expectations of every music consumer on the planet with her unprecedented release strategy. "Pulling a Beyonce" is now most commonly used to refer to dropping a surprise album out of mid-air, but it really means something much more.
"Weird Al" Yankovic is the first artist to (sort of) replicate what Beyonce did in an unequivocally successful way, propelling his 14th studio album "Mandatory Fun" to the top of the Billboard 200 chart this week. This is a bold claim, so let's pick apart what exactly "Weird Al" did during his album campaign, compare it to what Beyonce accomplished, and characterize how it was a success.
First, let's make one thing clear: "Weird Al" did not replicate Beyonce's feat in its exact form by any means. Beyonce's album was not announced ahead of its release, while "Mandatory Fun" had a widely announced release date. Beyonce only sold her album through iTunes, while "Weird Al" went to iTunes, Amazon, and even streaming services like Spotify. Initially, consumers could only hear "Beyonce" by purchasing the album as there were no singles available, while "Weird Al" made his individual singles available for purchase. Beyonce did not allow any of the videos that she released along with the album to be uploaded to YouTube until weeks after, while "Weird Al's" viral clips were on the platform almost immediately. And finally, "Weird Al's" album release wasn't as tactical (or effective) as Beyonce's in his effort to create a perfect window through which to funnel consumers and jack up iTunes sales, as "Beyonce" sold 617,000 copies in its first week compared to "Mandatory Fun's" 104,000 (according to Nielsen Soundscan).
So, that's a whole lot of "Beyonce" that "Weird Al" didn't pull. What "Weird Al" did do that was similar to Beyonce was to orchestrate an Internet spectacle that played out within a contained timeframe that online consumers had no choice but to be a part of. This behavior was best characterized in a piece by Grantland's Steven Hyden:
"When people rushed to purchase Beyoncé from iTunes this weekend, they weren't just (or even primarily) getting a record (or an experience). They were buying into a conversation. Beyoncé (willingly or not) was exploiting a glitch in the psychology of social media in order to strong-arm consumers into actually spending money on music. People may not be eager to buy a record, but they are eager to feel part of whatever cultural happening is dominating tweets and Facebook posts at this very second."
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MORE: http://www.billboard.com/articles/co...-mandatory-fun
KING 
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Member Since: 1/1/2014
Posts: 41,181
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Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. 
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Member Since: 4/12/2012
Posts: 10,997
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Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better.
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Member Since: 10/9/2011
Posts: 12,450
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Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
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Member Since: 8/10/2012
Posts: 7,072
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Bye ALL the way at that album cover, like 
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Member Since: 2/2/2014
Posts: 13,171
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 @ the first post  gave me life
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Member Since: 2/2/2014
Posts: 13,171
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Quote:
Quote:
"Pulling a Beyonce" is now most commonly used to refer to dropping a surprise album out of mid-air, but it really means something much more.
"Weird Al" Yankovic is the first artist to (sort of) replicate what Beyonce did in an unequivocally successful way, propelling his 14th studio album "Mandatory Fun" to the top of the Billboard 200 chart this week. This is a bold claim, so let's pick apart what exactly "Weird Al" did during his album campaign, compare it to what Beyonce accomplished, and characterize how it was a success.
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Queen. ImpacT. Another definition added in the dictionnary  the good sis Bootylicious will welcome you.
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Member Since: 8/25/2012
Posts: 30,317
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Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
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Member Since: 8/1/2012
Posts: 9,673
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King
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Member Since: 11/9/2010
Posts: 10,446
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First, let's make one thing clear: "Weird Al" did not replicate Beyonce's feat in its exact form by any means. Beyonce's album was not announced ahead of its release, while "Mandatory Fun" had a widely announced release date. Beyonce only sold her album through iTunes, while "Weird Al" went to iTunes, Amazon, and even streaming services like Spotify. Initially, consumers could only hear "Beyonce" by purchasing the album as there were no singles available, while "Weird Al" made his individual singles available for purchase. Beyonce did not allow any of the videos that she released along with the album to be uploaded to YouTube until weeks after, while "Weird Al's" viral clips were on the platform almost immediately. And finally, "Weird Al's" album release wasn't as tactical (or effective) as Beyonce's in his effort to create a perfect window through which to funnel consumers and jack up iTunes sales, as "Beyonce" sold 617,000 copies in its first week compared to "Mandatory Fun's" 104,000 (according to Nielsen Soundscan).
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Just to clarify for you lot that loves to jump the gun without reading.
Oh.
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Member Since: 1/1/2013
Posts: 19,579
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Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
Amazing 
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Member Since: 5/16/2012
Posts: 12,486
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Quote:
Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
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Member Since: 4/5/2014
Posts: 264
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Member Since: 2/2/2014
Posts: 13,171
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Originally posted by elliotis19
Just to clarify for you lot that loves to jump the gun without reading.
Oh. |
she's cited as an influence. end discussion/.
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Member Since: 1/1/2014
Posts: 2,545
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Originally posted by 22 Two's
Queen. ImpacT. Another definition added in the dictionnary the good sis Bootylicious will welcome you. |
It's about time ... The good sis Bootylicious has been alone for too long
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Member Since: 8/16/2011
Posts: 4,475
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He really didn't "pull a Beyoncé"
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Member Since: 7/9/2010
Posts: 31,471
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Quote:
Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
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Member Since: 1/12/2012
Posts: 18,340
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Quote:
Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
Quote:
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First, let's make one thing clear: "Weird Al" did not replicate Beyonce's feat in its exact form by any means. Beyonce's album was not announced ahead of its release, while "Mandatory Fun" had a widely announced release date. Beyonce only sold her album through iTunes, while "Weird Al" went to iTunes, Amazon, and even streaming services like Spotify. Initially, consumers could only hear "Beyonce" by purchasing the album as there were no singles available, while "Weird Al" made his individual singles available for purchase. Beyonce did not allow any of the videos that she released along with the album to be uploaded to YouTube until weeks after, while "Weird Al's" viral clips were on the platform almost immediately. And finally, "Weird Al's" album release wasn't as tactical (or effective) as Beyonce's in his effort to create a perfect window through which to funnel consumers and jack up iTunes sales, as "Beyonce" sold 617,000 copies in its first week compared to "Mandatory Fun's" 104,000 (according to Nielsen Soundscan).
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Bye at that misleading article
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Member Since: 1/1/2014
Posts: 23,128
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The Royals parody video was funny, I saw it on YouTube the other day. His stuff is normally OK I might check out the rest of the album then. 
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Banned
Member Since: 6/25/2011
Posts: 37,192
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Quote:
Originally posted by Truth Teller
Are you talking about the hair? It does give me Freakum Dress video teas, but Beyonce did it better. |
According to the article Beyoncé did everything better!
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