Member Since: 10/1/2011
Posts: 53,790
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Vogue: Why Beyoncé and Nicki are releasing straight to web.
Quote:
quickly as new BuzzFeed listicles can be written, but Beyoncé’s surprise December deluge of The Visual Album, released in a flash all at once, complete with videos, felt at the time like a gauntlet was being laid: Step up your game, distribute your music in innovative ways, and maybe you, too, will be rewarded with the fastest-selling album in the history of iTunes. Seven months later, no one else has tried to replicate her shock-and-awe tactic—it wouldn’t feel so original anymore and, anyway, who would dare try to follow in Queen Bey’s footsteps?
While Al’s strategy led directly to record sales, a few artists are finding other fun ways to stay relevant and feed a hungry Internet between major album releases.Last week, Nicki Minaj surprise guest-jumped on a remix of one of the most viral hip-hop songs of the moment, Rae Sremmurd’s “No Flex Zone.” It’s a trick she’s been mastering all year, spitting some of the best lines of her life and reminding everyone of her rapping chops, on a series of one-off guest verses on Young Thug’s “Danny Glover” and Lil Herb’s “Chiraq,” and then uploading them for free listen on to her Soundcloud. She’s mastered the Internet so well that all of 2014, starting with her remix of PTAF’s “Boss Ass Bitch” on December 30, 2013, feels like one big setup to the fall release of her next album.
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Full article: http://m.vogue.com/culture/article/b...vic-music-web/
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