They are doing a photoshooot.

And what's tacky about using an existing fragrance? She's hot enough variations that people don't need something new. They might want to replace one they already have.

Even if you had to use one or more of those old photos, there are many better ways they could have done it.

Like?

You really cannot conceive of any way to improve this or make it less tacky?

As just one option, they could have put more focus on the bottle, making it bigger and centring it at the bottom. The top could have been one of the three images with Britney's figure cutout and maybe some smoke/graphic elements or whatever else they use for perfume ads around her and overlapping on her to make the image look more whole. If they wanted to use three images of her they could have cut out the other two and made them farther into the background. Basically it does not need to look like a penny saver designer made this.

There is no need for an that messy border, that collage or basic typography.

Some beyonce fans are always so quick to enter any thread named Britney

What does Beyonce have to do with it? Your sentence should read: "Some pop music fans are always so quick to enter any thread named Britney"

I mean, she is a pop icon right? If I like pop music discussion I'm bound to end up in her threads. It's wise to not make it into a stan-war unnecessarily, and let's not act like the only reason I'm criticizing this ad which everyone seems to agree is horrible is because of some dislike for Britney.

She looks 16

But too bad she looks 19 in the bottom pic, tho

This is cute for what it is, atrl is over exaggerating like always.

Britney making millions of these little special editions of the original. Slay a bit.

Who hired that graphics 'artist'?

She already tweeted a bts pic of the New photoshoot, this pic has been posted before and is just temporary