Celeb News: How Iggy and others were helped by Clear Channel.

Willy.

Quote:

Up until this week, Iggy Azalea was sitting atop the charts for 287355 weeks with her “Fancy” record, and a good chunk of that is thanks to Clear Channel’s “On The Verge” program. The initiative was created by the media giant last year to introduce “new artists” to its 245 million listeners.

Here’s how it works, per Washington Post.

It all starts with the brand managers at the top of the Clear Channel chain, who listen to hundreds of songs and filter them down to about five or six favorites from various formats (top 40, urban, country, adult contemporary, etc.) and send those selections to program directors across the country.

From there, the program directors vote on which ones they think their listeners will like the most. “It’s purely a gut feeling what they think our listeners will react to,” Tom Poleman, Clear Channel Radio’s president for national programming platforms explained. That’s another thing that sets “On the Verge” apart, he added: “It’s really driven from our programmers and what they’re passionate about.”

So when a lucky newbie’s single is chosen by program directors to be an “On The Verge” song, all 840 Clear Channel radio stations are committed to play the song a minimum of 150 times, the average number of times it takes before listeners usually form an opinion about a record, according to Poleman. Generally, this goes on for six weeks before another song is chosen. As Washington Post points out, the station can play the song more than the committed 150 times, which is often the case when a song becomes popular or…when checks get cut, allegedly.

Okay, so are Clear Channel staffers inundated with label executives and publicists clamoring for their artists to win the spot? Maybe, but that ultimately doesn’t matter. “Everyone wants to lobby for it, but it’s purely [decided by] programmers,” Poleman said. There’s no strategic formula for choosing the artist — there doesn’t have to be a specific number of men and women or a balanced amount between any particular label. It’s all about the quality of the music, he said.

Full article: http://smokingsection.uproxx.com/TSS...-clear-channel

Willy.

Bolded the important parts. Radio is so interesting.

YR.

Wait...

MM3

This won't end well.

Cain

So radio's pick songs they like and think their listeners will like and play them regularly?

Mindblowing.

Mister Martian

This article is so full of ****.

I worked in the radio dept of a music marketing firm in Nashville. It's all about who you know. We had a budget allocated for taking radio directors out to fancy dinners. Flying them to our offices in LA, NY, Miami or Nashville and putting them in ridiculous hotels with spas. Paying for them to go to shows and stuffing them full of alcohol. We just generally wanted to get these people on our side. It was desperate.

When you have artists who are already big and established, it's probably a matter of the artists agreeing to do something in return. As long as a direct money transaction doesn't exist.

...and it really doesn't stop there. It included label execs if we wanted them to convince an artists' publishing company to come down on fees. It happened with managers if we wanted artists to do events. It was basically anyone who was though to be able to give us an edge to get spins.

Wonderland

These Iggy threads are a damn mess. There was no need to specifically target her with this news

RomanNavy

omg.....

Doc

YR.

Let me just...

Superbitch

Yall didnt know about the on the verge thing?? They do it to push and help new artists to be more known. Of course is a starting push. It all depends on public reactions after their initial push as to how far a song goes, y'all can google it I read it back when Katy Tiz was annouced as the next on the verge artist. I didnt know about Iggy being part of it but if it did, people liked it and bought it so

@ Iggy and others..I see you.
Alo Blacc- the man- became a smash
Katy Tiz- The big bang- flopped
Cash Cash- Take me home-moderate hit

were part of it.

Mrs. Aaron Paul

people will probably make this out to be a big deal, but it really isnt imo

Rami328

Cupid

They do this with a lot of artists, including a lot of girls members on here stan for before people try it. Congrats to Iggy for all her success. Fancy is a radio smash.

Person

People didn't know this?

Why do you think certain songs get played like every 20 minutes while other songs only get played every two or three hours?

NewRihannaStan

Oops

Diar7

-Alfie-

Iggy innovating and leading the way for new artists!

VyktorJonas

Willy.

It's not an insult to Iggy because people were receptive to it and purchased the song, lol.