Celeb News: Forbes: Gaga is STILL schooling marketers

Alb

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Lady Gaga might not be dominating the headlines and airwaves as she has in years past, but she still has plenty of marketing smarts for marketers to learn from.

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Businesspeople looking to make an indelible in-person impression through customer experience should follow her lead.

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Lady Gaga changes costumes at least six times over the course of the two-hour concert, demonstrating the power of continuous innovation in experience design. The new outfits reveal different her sides and keep things fresh and surprising. Brands should aim to bring a similar degree of innovation, diversity, and new-ness to their customer experiences.

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Plus, Lady Gaga executes one of her costume changes on-stage,the real shocker is that she’s taken something that’s normally hidden backstage and brought it out for all of us to see. Pulling back the curtain on your business is a risk, but it just might pay out by drawing people closer to you and making your brand seem more human.

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Lady Gaga uses storytelling powerfully throughout her shows. Performers have always used chatter between sets to explain their songs, but the emotion with which Lady Gaga speaks and the very personal nature of her stories stand out as particularly effective. Brands, too, can use storytelling to cultivate emotional connections. Think beyond the usual corporate history and identify stories that capture your uniqueness – perhaps one about an important milestone or about a key customer. .

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Years ago, Lady Gaga taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like her Little Monsters. She’s now setting the standard for creating mesmerizing, memorable brand experiences. Some people may love her, others may hate her, but everyone can agree she’s a one-of-a-kind marketer with a lot to teach. Let’s learn.

Full article: http://www.forbes.com/sites/denisely...ing-marketers/

- JED -

Back on her side I see

Thor

****ING IMPACT!

Your basic ass fave could literally NEVER! Ha!

RT Air

Business chanteuse

Homogenic

Queen of branding, marketing, world tours, costumes, and humaneness

Leon

The Queen of Branding

romonster

Branding Chanteuse

EnigmaPopstar

Educate them queen

cuneytb

they are slowly coming back

one by one everyone will be in love with Gagz again

H-I-M

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Originally posted by - JED -

Back on her side I see

They know that she'll slay harder than ever with the lead that will get performed in space.

Lose My Breath

They're calling her "personality" a tool that she markets with and I totally agree with that. She has learned to draw attention to herself over the years by acting ridiculous but eventually that no longer works.

I don't think she needs that stuff, she's great with just a piano and good music, tbh.

Jimmy.

Oh, so now the Monsters use Forbes articles? Kiii

TeemoR

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Originally posted by JimmyMinaj

Oh, so now the Monsters use Forbes articles? Kiii

Wtf is your problem lol

Mariano

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and how to develop brand communities like her Little Monsters

For the people saying she didn't make it a trend

Mariano

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Originally posted by JimmyMinaj

Oh, so now the Monsters use Forbes articles? Kiii

one of the most predictable members, kiii

J a y

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Lady Gaga taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the Grammy Awards) and how to develop brand communities like her Little Monsters. She’s now setting the standard for creating mesmerizing, memorable brand experiences. Some people may love her, others may hate her, but everyone can agree she’s a one-of-a-kind marketer with a lot to teach. Let’s learn.

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Originally posted by JimmyMinaj

Oh, so now the Monsters use Forbes articles? Kiii

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Denise Lee Yohn Contributor
Opinions expressed by Forbes Contributors are their own.

K.

Mau ®

I'm a marketer and I can tell you early Gaga was marketing at it's finest. Just perfect execution in all areas.

Current Gaga? lol. Alienation & brand exhaustion are not good marketing strategies but FORBES has never been good at analysing marketing strategies. Leave that to Bloomberg or AdAge.

Mariano

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Originally posted by Mau ®

I'm a marketer and I can tell you early Gaga was marketing at it's finest. Just perfect execution in all areas.

Current Gaga? lol. Alienation & brand exhaustion are not good marketing strategies but FORBES has never been good at analysing marketing strategies. Leave that to Bloomberg or AdAge.

they were talking about her tour. Everyone who attends, says it was great and they like and respect Gaga a lot more than they did prior to the concert. I guess that's PERFECT marketing, isn't it ? It's her show, her marketing. On the other hand the ARTPOP era was a mess and I agree with you, but it was not just Gaga.. I mean she fired her manager and people expect her era to be fine .. HOW ? She fired the most important person after her own self 1 week before the album release ...

Rusty

Marketing Chanteuse.

Mau ®

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Originally posted by Mariano

they were talking about her tour. Everyone who attends, says it was great and they like and respect Gaga a lot more than they did prior to the concert. I guess that's PERFECT marketing, isn't it ? It's her show, her marketing. On the other hand the ARTPOP era was a mess and I agree with you, but it was not just Gaga.. I mean she fired her manager and people expect her era to be fine .. HOW ? She fired the most important person after her own self 1 week before the album release ...

I'm mixed on the article. While the idea of transparent marketing (which they associate with the outfit changes on stage) is the latest trend in marketing and is basically about being as genuine as possible with the consumer (especially millenials!) I don't think their other points really hold up as much. Not because they're not true, but because Gaga has been doing all of that (the banter, the storytelling through performance) since the beginning. In fact, I'd argue her on-stage speeches and banter used to be better on the Monster Ball and Born This Way Ball because they didn't have that weird aura of defensiveness to them. Her "If you didn't listen to ARTPOP then take a glowstick and GET OUT" aren't particularly good talking/selling points IMO.