In the annals of crowdfunding history, this description for a new Kickstarter project may go down as one of the most beautifully simple ever conceived: "I'm making potato salad. Basically I'm just making potato salad. I haven't decided what kind yet."
The internet swooned. The project has raised more than $10,000 since July 3rd, when Zack Brown posted it with a goal of $10. At time of writing, there were a healthy 25 days left to go in the funding period.
It's kinda funny that the description for his starter was so basic (no elaborate business plan or fancy language) and yet people chose to give him all that money.
