Quote:
Some WWE-watchers suspect heel territory is inevitable since Cena’s brand has been squeaky clean for so long
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ahaha, yeah sure. Imagine the millions that will cost the WWE.

. His next rivalry with
Brock
is doubled-sided.
It's not like the Austin-McMahon era that allowed Austin to turn heel at WM X17. The Rock was able to carry the company on his own, until Triple H tore his left quadricep and turned the storyline upside down, thus Austin was face again (until Invasion).