Member Since: 2/19/2003
Posts: 10,043
|
BILLBOARD confirms Shakira closing FIFA & shades Pitbull/Jlo
Quote:
Why Is 'We Are One' A Flop?
There’s been a lot of spirited debate on the merits (or not) of “We Are One (Ole Ola),” the official FIFA World Cup Song, performed by Pitbull with guests Jennifer Lopez and Brazilian Claudia Leitte.
Reviews of the track run the gamut, with some calling it spirited, festive and catchy, and others deriding it for a lack of authentic Brazilian flavor, limited use of Lopez and Leitte, and overall triteness.
Pitbull Debuts Official World Cup Song: Listen
But all that is tangential. A hit is a hit, but “We Are One” just isn’t a hit, a fact made even more apparent by its marquee roster and huge promotion.
These are the facts:
“We Are One,” released in early April, has sold 105,000 downloads in the U.S. to date, according to Nielsen SoundScan, but has struggled, spending only three weeks on the Billboard Hot 100. Following its performance at the World Cup Opening ceremony, the track did spike to sell 22,000 downloads that week, its biggest-selling week.
And, the official “We Are One” video has been viewed 131 million times on Pitbull’s VEVO channel, nothing to scoff at.
These stats are far from a failure. But they trail the performance of “Waka Waka,” the 2010 World Cup song performed by Shakira with Freshlyground.
“Waka Waka” spent a total of 18 weeks on the Hot 100, selling 57,000 downloads its best week. Indeed, sales of the track never dipped below 31,000 on any given week of the World Cup. All told, “Waka Waka” went on to sell 1.8 million downloads in the U.S. alone. Even taking into consideration that only 274,000 of those downloads were sold during World Cup weeks, the Pitbull track is not near approaching those numbers.
And then there’s the other Shakira track—“Dare (La la la),” billed as this year’s official World Cup anthem with a featuring from Carlinhos Brown. Shakira has yet to perform the track on any of the World Cup ceremonies, but it’s outpaced “We Are One” on the Hot 100, peaking at No. 53. And although it’s sold 78,000 downloads--less than “We Are One”—it’s poised to overtake those numbers, particularly with the looming closing ceremony performance featuring Shakira.
|
READ THE REST HERE:
http://www.billboard.com/articles/co...world-cup-song
|
|
|
|
I don't remember it always being like this.
