Which records have exceeded expectations? Well, obviously Beyoncé doing 2 million records at $15.99 is an industry first. There’s no comparable value record of that sales magnitude in the last half-decade. Every single album was full price. The most important aspect is the value chain on that release—I think that’s underestimated. Most competitors in that lane have been discounted down to $6.99.
I'm glad they haven't had to discount the album, but honestly, even a 5 dollar price cut would bring in extra sales, especially since the album has been out for 6 months.
"The most important aspect is the value chain on that release—I think that’s underestimated."
Can someone translate this, please?
How they were able to secretly record, and then take care of production/getting the album ready for iTunes and stores without a single world being said
The most important aspect is the value chain on that release—I think that’s underestimated. Most competitors in that lane have been discounted down to $6.99.
