I don't think it is just promotion that is a problem. It'll definitely help though, but I just think it needs a little bit longer to connect with listeners/DJs and grow on radio.

"It's just so not her?'

I am actually done.

I'm pretty sure this is the type of music that best reflects who Nicki is. She is and hasn't been just a hip-hop artist since her mixtape days (and even then, some of her material arguably has influences of pop sprinkled here and there.) Nicki is a rapper who likes making pop and rap music (often times they are blended) and that's who she is. Y'all act like Nicki is pretending to be something she is not... She loves pop music as much she does rap music and that's why she makes it.

"New Rap Hard 09 Nicki" has always been here, but y'all just want to pay her dust. Realize there will be a couple more records on the album that are in the same vein as Lookin' Ass just like there will be a couple tracks in the same vein as Pills N Potions. Balance is needed and Nicki is aware of that.

I LOVE it quality-wise not just because Nicki's name is attached to it. Best believe if LIl' Mama put this song out with those vocals, the exact same lyrics, and etc., I'd eat it up. Hell, I'd eat it up if it was Soulja Boy or Migos or the flavor of the month hip-hop group.

And no, only delusional fans expected another Starships. The rest of us knew that the single would be in a similar vein to Your Love, which funny enough... The producer of Your Love recently said that Nicki loves making Your Love/Pills N Potions-esque music. It is where he thinks she shines the best.

But, I mean, it is whatever. This isn't a rant or anything. Just responding to your suggestion that this isn't the type of music Nicki enjoys making and feels like is the best reflection of her. She doesn't want to sit here and making generic pop tracks like Starships and generic rap records like Beez in the Trap all day. Let the women live and stop trying to box her in. She will always make the kind of music she wants first.

I am calm. I do not fume while writing paragraphs.

We have had many discussions like this before, but Nicki is not controlled by her record label at all and countless missteps by her label(/team?) to send music to places like VEVO and so on are proof that there is a slight disconnect. Otherwise she would have 100% smooth releases which we all know she doesn't and lord knows a label would have had this go Top 40 the first week.

"No one cares about emotional Nicki."

But, she does and she will continue to put out this type of music until the end of her career. Mark my words. This song is a reflection of where she is right now and Nicki loves making those types of records singles (see Moment 4 Life, Freedom, etc.).