Member Since: 2/24/2012
Posts: 30,779
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Quote:
Originally posted by umichgrad07
Back in the mid 2000s, it was almost common practice for labels to hold back the digital release of a song for weeks (or months) after sending it to radio. This would ensure that sales would be at a great maximum, and the song could jump high on the charts to reach #1, combined with its already-exsitng and growing airplay. Many songs saw great benefit from it:
Ne-Yo, So Sick
Rihanna, SOS
Shakira f/ Wyclef Jean, Hips Don't Lie
Justin Timberlake, SexyBack
Akon f/ Snoop Dogg, I Wanna Love You
...and the list goes on.
And there were a handful of songs that have debuted at #1 (or leapt to #1) due to sales:
Britney Spears, Womanizer
Kelly Clarkson, My Life Would Suck Without You
Britney Spears, 3
Kesha, We R Who We R
Lady Gaga, Born This Way
Katy Perry, Part of Me
Taylor Swift, We Are Never Ever Getting Back Together
Most of those songs were mid-to-late 2000s, so I'm sure consumership has changed since then. With streaming being a factor in the Hot 100 now, I think you have to be strong in all three areas (sales, airplay, streaming) to reach the summit, judging on the #1s we've had in the past 2 years. Of course, you have your anomalies such as Harlem Shake.
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Thanks. Let them know
It was much easier for big labels to reach the chart position they want in the past when streaming wasn't available. It's harder now. because streaming is probably the hardest factor to manipulate.
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