Austin Mahone's record label disappointed with his sales
Quote:
An executive from Austin Mahone’s record label Republic Records has expressed disappointed over the less-than-stellar sales for the 18-year-old’s new EP, The Secret.
Speaking at a recent music seminar in New York City, Republic exec Avery Lipman said, “The kid can close down any mall in America, but we are struggling to sell a meaningful amount of records.”
Continuing on with a golf metaphor, he added, “It sounds good, looks good; goes right in the weeds.”
Lipman has a point: The Secret sold 46,000 copies in its first week to debut at No. 5 on the Billboard 200, before dropping to No. 34 in its second week with just over 8000 copies sold.
Flom asked the panel about disconnect that can exist between social and sales; that is, artists with strong digital metrics and social media presences who fail to sell records, which elicited a frank response from Lipman.
The Republic exec brought up the example of Austin Mahone, whose sales are less than expected. “The kid can close down any mall in America,” Lipman said, “but we are struggling to sell a meaningful amount of records.” Mahone’s new EP, “The Secret,” sold 46,000 copies this past week, according to Nielsen SoundScan, debuting at No. 5 on the Billboard 200. Lipman used a golf metaphor to explain what happened: “It sounds good, looks good; goes right in the weeds.”
Actually, I don't think (this is an opinion, a word which here means my VIEW, for all you delayed, warning-point-happy stans) the EP was good at all. I think that's the problem--girls want to come see him because he's hot, but the music doesn't back it up, so the general public is not here for it. I can't look at his face on radio--I have to listen to "MMmm...yeah, yeah" nonsense.
Actually, I don't think (this is an opinion, a word which here means my VIEW, for all you delayed, warning-point-happy stans) the EP was good at all. I think that's the problem--girls want to come see him because he's hot, but the music doesn't back it up, so the general public is not here for it. I can't look at his face on radio--I have to listen to "MMmm...yeah, yeah" nonsense.
Why would anybody warn you for saying this? It's just an opinion
But I think the EP was based off of the 2000's pop sound that NSYNC left and that's why I liked it so much - I was a diehard fan of NSYNC. The EP felt like their final album or what it would've been like if if happened tbh.
Are they stupid?They should have been aware that many people still don't even know who he is, or that Mmmh Yeah sunk right in between the level of being a hit and being another flop. (This isn't meant to be shade at Austin tho). I think he's a talented kid who is just signed to the wrong label and is being given the wrong image.
His EP still sold more in its first week than Fifth Harmony's EP.
I love Austin, but it would definitely be nice if he had songs that were more addictive. Mmm Yeah was addictive but it lacked longetivity replay value for me. What About Love remains his best song
I dont think Ariana & Austin are on the same label. Isnt he on Cash Money.
And Im also surprised he got a lot of promo & a lot of singles & promo singles & videos & tours. . .
I love the EP tho.
He's signed to Republic and Cash Money. I don't really know what the Cash Money deal was for but his EP and prior singles were released through Republic. Maybe promotion or management or something.
it was a good EP/album and he works hard. 
