Quote:
Originally posted by LadyGagaStan93
ATRL had me thinking that the BTW era was a massive flop 
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ARTPOP helped put things in perspective, eh?
No, but really. Born This Way wasn't a bad era, but the trajectory leading down from TFM to BTW was more revealing, because the diminishing returns showed that her fanbase were the main ones checking for her, with some additional support from the general population.
However, not all fans are equally loyal, so the diminishing returns from Born This Way to ARTPOP showed that a good number of people happened to jump ship for various reasons. Whether it was that the music didn't appeal to them anymore, or she just wasn't as successful anymore, or even something else entirely, is determined on an individual basis. Applause being a moderate success shows that not everyone in the general public utterly despises her, like many here seem to think.