Frozen boosts Norwegian tourism, flight searches up 153%
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Disney's Frozen has provided a major boost to Norwegian tourism.
The movie's art director Michael Giaimo used Norway's coastal town Bergen as a reference point and model for the film's kingdom of Arendelle.
Disney partnered with tourism promoter Innovation Norway to attract interest to the country's coast, and VisitNorway.com added a Frozen banner to its homepage.
Meanwhile, Flight Tracker reports that searches for Norwegian flights have risen by 153% following the movie, while hotel bookings are up 37%.
I want to go there too!!!!