A poster for Rihanna's perfume Rogue has been restricted to areas where children are unlikely to see it because of its "sexually suggestive" image of the pop star.
The poster featured an image of the singer sitting on the floor with her head and shoulders leaning against a wall and her legs raised against a large bottle of perfume.
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The ASA said: "While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative.
"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."
It ruled that the ad must not appear again without a placement restriction to reduce the possibility of it being seen by children.
This is quite funny especially since it's been a year since the award winning fragrance is out and the ads have been on Cabs and lifts all around the UK.
Lol but why are they so late....and it's simply a suggestive photo
Quote:
The ASA said: "While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative."Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."
