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Originally posted by Riverwide
Yes, the article says the artist "will" be doing all of that. Just because Madonna hasn't done that yet doesn't mean she won't do it if she dropped a new album.
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The article also says:
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In terms of release strategy, the artist under discussion is deciding the best way to release, with a well-orchestrated, pre-release notification to fans more likely than a flat-out surprise.
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Considering all she's done so far is post what appears to be a sole single cover onto Instagram, it's unlikely. It
is possible she just changed her mind, of course, but more signs point to Nicki right now than to Madonna.
Plus, like Adele, Madonna has a lot more older fans who usually only purchase physical albums, and that won't be possible because this album is supposedly going to be iTunes only.