The Sun newspaper I think someone said

ETA:

The photo is done by the photographer for the UV photoshoot http://instagram.com/p/olXOjuQ-Y5/

i thought the cover was taken by Chuck thanks for info. I like his work.

I think the original one (the Peyote one with hydrangeas) was but they changed it.

According to his instagram the Peyote photo was taken by him as well. Probably the whole photoshoot. Chuck made just that billboard photo. Maybe that was the original cover.

Neil´s photos are gorgeous. He is perfect for UV photoshoot.

The first one gives me Tropico teas, awesome pics!

Really? What photo has Chuck taken then? So the billboard-smoking was the original cover?

Yeah, his work is great, totally fits Lana's style!

yeah only that one was taken by Chuck. Well it would make sense to put cover on billboards.

It would make sense to put name and release date on the billboard too...

Beat Generation?

ofc. The Beatniks were influenced by Whitman a lot imho. And the following hippies generation was derivated from the foundations Beatniks built.

I can feel all these influences from Brooklyn Baby and Neil´s photos.

Well maybe the official date hadnt been set yet when the billboards were made.

True, true my-*****-takes-like-pepsi-cola.drinker. I can't feel it since I haven't heard it yet () but sounds very intriguing!

Well maybe they should've figured it out before putting the billboards out.

The cover doesnt have even "Lana Del Rey" + all these images. They want her to be mysterious, intriguing. They kinda overexposed her at the beginning of BTD era and it didnt pay off well with critics. So hopefully this stripped-down image will pay off better.

That's kinda pointless promotion if people don't know who that is (she wasn't looking like herself much imo) or when the product is released... or even what the product is since it was just a pic of her with "Down on the WC they got a sayin' " and then "Ultraviolence".

I don't even know who Adam is and nor does he know who I am.

he is forum admin on your ldro fanpage.

its pointless but better than nothing. They clearly dont wanna promote her as some popstar like Katy.

Forum?

I thought that had been inactive for years lol.

We all use LanaBoards now.

He literally knows nothing about me and who I contact etc.

I think by "Adam" ontherocks was referring to babyboy44 tho

I don't think it really helped if people didn't even know what it was for or who they were looking at. Maybe they did it for us/fans to excited us...