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Shakira’s “La La La” Celebrates The World Cup, Supports School Meals
Published on 22 May 2014
Shakira and Activia are helping build a world with zero hunger. With the link N/A of their music video 'La La La' celebrating the World Cup, they are shining the spotlight on WFP's School Meals Programme. Click here to watch the video and learn more.
what happens when Shakira and Activia join forces to support WFP? Trnasformational programmes receive much-needed funding, and thousands of people hear about it for the very first time.
wHEN SHAKIRA AND ACTIVIA, ONE OF THE WORLD'S LARGEST YOUGURT BRAND TEAMED UP TO MAKE THE MUSIC VIDEO FOR "LA LA LA (BRASIL 2014)" THEY WANTED TO CELEBRATE THE WORLD'S PASSION FOR THE WORLD CUP. BUT THAT IS NOT ALL; USING THE MUSIC VIDEO, THEY WANTED TO SHINE THE SPOTLIGHT ON WFP's School Meals Programme – one of the many ways WFP and our partners are building a world with zero hunger.
With the link N/A of the video on May 22, Activia and Shakira have donated the value of 3 MILLION SCHOOL MEALS TO OUR VITAL PROGRAMMES IN THE DEMOCRATIC REPUBLIC OF THE CONGO AND NICARAGUA, WICH ARE FACING FUNDING CHALLENGES.
The video itself opens and closes with a brief message about WFP, and with every view online, one more person has the chance to learn about the transformational effects of our School Meals Programme.
After watching the video, viewers can go to The Activia or WFP websites to read more about the partnership and the specifics of the programme.
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