Ratings: Michael Jackson Hologram Lures Most ‘Billboard Music Awards’ Viewers in 13 Years
Quote:
ABC telecast nabs 10.5 million viewers
Michael Jackson's hologram helped Sunday's “2014 Billboard Music Awards” earn a trophy of its own: the most viewers in 13 years. It also tied an 11-year high in the key demographic ratings.
Season finale-heavy CBS came in second place. (...)
The BBMAs had an average audience of 10.5 million people, according to Nielsen's fast nationals ratings that measure overnight markets, an 11 percent spike over last year's fast nationals.
The awards show, featuring performances from Jennifer Lopez, a Miranda Lambert-Carrie Underwood duet and the premiere of a Michael Jackson hologram, pulled in 4.48 million viewers in the 18-49 demographic, dwarfing the competition.
The BBMAs had its largest audience between 9 and 10 p.m. when 11.2 million viewers tuned in.
The line-up was great and attracted lots of people; unfortunately, most of the performances were kinda lackluster and the night wasn't nearly as big as it could, or should have been.
