Apple earbuds and Beats are equally terrible. But this could be big for the streaming music market.
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Apple will acquire Beats' streaming music service, which launched this year, and its audio equipment business, which includes its brand of headphones and audio equipment. The Beats management team will report to Mr Cook, said people familiar with the deal. Apple and Beats declined to comment.
Apple is said to be paying $3.2 billion dollars for the service, a sum that dwarfs the $404 million that the company spent to acquire NeXT in 1996, it's largest purchase to date. Tim Cook said earlier this year that the company was open to making large acquisitions if the purchases made sense. "We have no problem spending 10 figures for the right company, for the right fit that's in the best interest of Apple in the long-term. None. Zero."
In addition to producing a range of popular premium headphones that Apple currently sells in its stores, Beats also recently launched its Beats Music service, a direct competitor to Spotify, Pandora, and Apple's own iTunes Radio service. Beats Music is, however, a subscription-based on-demand service similar to Spotify, which could bolster Apple's free iTunes Radio.
All that money for overpriced headphones that deliver mediocre quality.
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On the other hand, I guess the next HTC is not going to have BEATS speaker phones
Apple just buys other companies instead of just coming up with better earphones for themselves.
Spotify has a monopoly on the streaming industry, right? I don't think any other streaming site, including one ran by Apple, is going to compete unless they do something petty, like ban Spotify apps from their devices.
Apple just buys other companies instead of just coming up with better earphones for themselves.
Spotify has a monopoly on the streaming industry, right? I don't think any other streaming site, including one ran by Apple, is going to compete unless they do something petty, like ban Spotify apps from their devices.
I don't think Spotify is the biggest streaming service in the US
All that money for overpriced headphones that deliver mediocre quality.
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On the other hand, I guess the next HTC is not going to have BEATS speaker phones
You are so late .. htc sold its stake in BEATS back to beats.. The Harmon Kardon on HTC phones >>>