But it is tbh. What album has really made any kind of impact since 21? BEYONCÉ did but it was mostly for it's release.
Adele's tweet, which wasn't even her officially announcing anything - just teasing, has gotten so much media coverage. Even GMA was talking about it this morning as well as numerous other shows and media outlets.
What other artist could do that besides Beyoncé?
I think you discredit Taylor Swift too much. However I agree that Adele is about to do a huge turd on the industry and likely end up the No.1 album seller for like 30 weeks running.
I can't wait for her new music tbh. Out of all the current and technically active major pop girls she's the one who I have been looking forward to the most.