Whatever the case, she needs to do a few things for Act II imo:
- Musically: make it progressive, experimental and ******* insane. I want 7 minute songs and abrasive tempo/structure switches. Her mistake was calling her album ARTPOP and making it really boring in terms of structure.
- Tack it onto Act I as a rerelase. Could call it ARTPOP Acts I & II, or ARTPOP Anthology, but it would mean that regular ARTPOP could go for a lower price (permanently, now) and it would be a messy TF(M) situation in some territories so they could merge the sales and alleviate the flop image of ARTPOP.
I would say make a concept out of the album but ARTPOP in general is a very weak motif. She should move on after that and deliver a Rubin, Darkchild and DJ Snake dominated urban-tinged, progressive pop album. Make it about the decay of the blonde popstar, write about fame again (her forte) and deliver that ratchet, high princess era.