This has been happening for months. A lady that I work with also worked at the Disney Store (she retired from it earlier this year, though) and goes to Disney World like, 10 times a year (not even kidding) and she said they sold out pretty fast and never got the stuff back in. My sister wanted all of the Frozen dolls and toys and I agreed to help her find it because I'm good with finding stuff on the Internet and I love the movie too, so I was more than eager to help her because I knew where to look. Everywhere we went, they sold out. She got most of the toys, but Disney f***ed up the merchandising for Frozen big time and I think that's really going to hurt them because Frozen is so wildly popular.
oh and the demand has died down quite a bit and stores are beginning to get stock again so yall won't be makin anything significant if u get into it now
and people who call it overrated can remain pressed because actual critics with relevant opinions disagree 
