Member Since: 10/7/2010
Posts: 17,418
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Parents go CRAY over Frozen merch' sold out
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Frozen Merch Is Sold Out Everywhere and Parents Are Losing Their ****
Something fascinating is happening over on Disney’s Facebook: irate parents are venting their frustration with sold-out Frozen merchandise, and wow is it crazy. If only there was a song that succinctly expressed a better way to handle this situation!
As a non-parent I was blissfully unaware of the Frozen shopping frenzy that’s cleared out Toys R Us and every major retailer aside from stores in Disneyland resorts. But fans are desperate: A Tumblr has been created solely to help parents track down the elusive merch, Anna and Elsa dolls are selling for 1,750 dollars on eBay, and Associate Editor Victoria McNally tells me Daenerys Targaryen cosplayers are **** out of luck in the white-blonde wig department.
A stream of irate parents have also taken to Facebook to vent their frustration over Disney’s lack of backstock for the runaway hit. Over 100 parents (mostly moms) have posted on Disney’s wall in the past 24 hours. Here’s a sampling:
My girl has been waiting for a classic Elsa doll since Christmas. She can’t understand why Santa didn’t get her one since it was what she wanted most. Now she is hoping that the Easter Bunny will put one in her basket. She has been so patient. I really think this might be what stops her believing in Santa and the Easter Bunny[..]Thank you Disney for killing the magic for my 6 year old.
Not only is Disney a murderer of childhood magic, they’re also apparently disgusting:
IM NOT GETTING THE DOLL FOR MY DAUGHTER. WHAT A SURPRISE. IM SO DISGUSTED WITH THE WAY DISNEY HAS HANDLED THE FROZEN SITUATION. Im just done with this whole thing. Everyone told me not to get my hopes up [...]thanks, Disney.
The most memorable posting was this (hopefully ironic) rant:
WHAT IN GOD’S NAME IS THE HOLD UP, DISNEY? ARE YOU STAFFED ENTIRELY BY SOULLESS. DREAM-CRUSHING MONSTERS??[...]UGH. I AM FURIOUS. HENCE ALL THESE CAPITAL LETTERS. [...] UNACCEPTABLE, DISNEY. YOU’RE LITERALLY RUINING LIVES WITH YOUR EVIL WAYS. FOR SHAME. **** YOU.
Disney has responded to the outcry by putting a two–per-person limit on Frozen merchandise, but the Facebook page is still an amazing microcosm of back-room trading and momentary hysteria, with desperate parents vying for towels, dresses, crowns, and shirts. Parents, unlike your child’s desire for a singing light-up Elsa doll, the Internet and the melodramatic statements you make on it are forever. Take a breath. “Conceal, don’t feel” guys. You know the song.
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and Associate Editor Victoria McNally tells me Daenerys Targaryen cosplayers are **** out of luck in the white-blonde wig department.
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Last Friday, the Disney Store in Times Square was the saddest place on Earth.
Kids streamed in, one after the other, talking excitedly to their parents about Elsa and Anna, the stars of Disney’s hit “Frozen,” the top-grossing animated film of all time, with more than $1 billion in worldwide box-office receipts.
But their smiles quickly melted.
“We’re all sold out of ‘Frozen,’ ” a Disney sales associate said for the 200th time that day.
“I can’t believe in a great big store, this is all they have,” lamented Pauline McDougal, who was visiting from Scotland. Her daughters, 11-year-old Lauren and 8-year-old Megan, had their hearts set, respectively, on the Elsa dress and Elsa doll.
“You’d expect more in New York,” McDougal added.
It’s official. “Frozen” fever has swept the world. The only problem is, the merchandise is sold out everywhere.
“We’re now at the stage where the demand is almost being driven by the scarcity because of the social status attached to being able to find it,” says Sean McGowan, a toy industry analyst at Needham & Co. in NYC. “Being someone who had a Cabbage Patch [Kid] meant you were loved more than the others. It was social status and elite achievement that came with finding this rare gem.”
“People have gotten into physical fights in the morning,” says one Disney Store employee, who asked not to be named.
“The kids cry, but the parents are the problem. They try to guilt us, say their daughters are sick. They have no shame. But I can’t make it magically appear!”
Donna Ladd, who writes a blog called Motherburg, didn’t even realize what a hot commodity “Frozen” had become until after she snagged an Olaf doll during a recent business trip to Italy: “I was with another mother, and we passed the Disney Store in Venice and we saw the ‘Frozen’ shop and she went crazy.”
Ladd brought home the stuffed snowman for her 4 ½-year-old son, Charlie.
Chaos ensued.
“Anywhere I was, at the Met, at the supermarket, all the mothers were going crazy screaming, ‘Oh my God, I can’t believe you got it!’ ” says 43-year-old Ladd, who lives in Greenpoint, Brooklyn. “They were asking me if they could borrow the doll for a few days . . . I feel like I had a bag no one else could get.”
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scary 
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all for a disney princess
