The streaming video company plans to raise prices for new customers by $1 or $2 a month this quarter, the company said Monday in its quarterly earnings release. Existing customers will continue to pay the current prices for "a generous time period," the company said.
Access to the company's streaming video library currently costs $7.99 a month for suscribers in the United States, and Netflix has been experimenting with pricing models as it spends to improve its selection of movies and television shows and builds out its slate of original content.
"Over the last couple years, we've been improving the content selection on Netflix," Chief Executive Reed Hastings said in an interview webcast on YouTube. "We have to eventually increase prices a little bit."
$10 is more than affordable for their large library. I'm sure they'll expand their library even more after the price raise, so I see nothing wrong. If people would seriously unsubscribe over an extra dollar or two...
