I think this kind of promo is useless and a waste of money if they can't even show a date for the single/album.
They aren't really promoting anything to the GP.
Anyways, can't wait for this song.

Slay

Well two Billboards won't break the bank surely.

Most anticipated single/album of the year.

Photoshopped.

don't even care if all this money does nothing and the song ends up flopping. This sounds epic

I need me some new Lana ASAP

EDIT: wait, why does this look hella photoshopped? Why is the lana billboard bigger than the base it is placed on?

lana continuing her famous trend of ambiguity.

It's not about the money.
If they want to promote properly then use her name, the album title, the release date. Such things are nowhere to be found on this billboard.

Lord

How? The billboard is a perfect rectangle. They easily could have cropped the last billboard, erased the text, changed the color of the background, and used her old font for the lyrics, and applied the filter to hide the messiness. Quite simple actually.

This looks so photoshopped lmfao

There won't be a release date that's for sure.

They are promoting the single which is "WEST COAST"

Edit:

HAve you seen this?

This is for the album:

totally not true. these billboards generate internet buzz and
have people perched in threads on sites like these.

it isn't for the physical impressions but for the digital impact.

I'm sure we haven't had this photo in such quality yet. It's not photoshopped