(video) The blonde ambition! Cheryl Cole dancing for L'Oréal
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Video:
Behind the scenes:
As part of the campaign, Cheryl will appear in her first music-led film for the brand, dancing along to the track Pretty Girl by Swedish band Stockholm Syndrome.
The film, directed by Swedish director Jonas Akerlund, is based around Cheryl's ‘dance off’ between her new loud hair colour and the volume of the music track.