I'm so confused by her single release strategy this era.

If 'Our Time' is the official 3rd single then why isn't she promoting it? Isn't it already available to download? It probably won't chart high now.

She doesn't hate Sheezus. She was referring to Air Balloon. She says she loves this album, and can't wait for people to hear all the songs together

Considering it's the only Shellback song on the album, I think she was forced to have a generic first single. Which is why she made Hard Out Here a surprise/buzz single.

OMG THE INSTRUMENTAL IS OUT SOMEONE GET HA!

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Plus not the promo CD looking better than the official cover

excuse me, but they have released three singles right?
Hard Out Here Air Balloon and Our Time, but she has not promoted yet ... The first two singles could do better in the charts if they promoted good will come out ... four singles before the album, and after what do you publish? I do not understand this strategy, I hope that she will promote even more than the week of release when it comes out ... Our Time? Must promote ... seriously I do not understand, they are all beautiful single!
after all Hard Out Here gone very well

I'm so excited about this

I'd love to see "Our Time" becoming a hit but this era ended before it even started. Four (three) singles and only one hit -- a cover song released 6 months ago -- isn't looking promising. Not to mention Lily's issues with label/"Air Balloon"/whatever. "Air Balloon" is already out of Top 40 and I feel like there is no interest in her/the album. We can just pray that Sheezus will go Platinum. Seriously, "Our Time" is too good to not be a decent hit. She better promote her ass of that song during the album release week.

This needs to leak already, urgh.
When is it officially out?

Which release is that? Digital?

I somewhat agree with this post. This era is disappointing in a WW perspective.

The Fear, **** You charted on the BB Hot 100 (and both #1 on Hot Dance Club), all 4 singles did well worldwide.

All recent singles were TOP10 hits only in the UK but I would call SOWK a memorable success because of the Christmas ad and it being #1. But overall she seems she doesn't even care about this era, she can't leave promo because damn, she needs it. I want Sheezus to be successful but I'm starting to worry.

I'm just happy the album is going to get released. Why does anyone care about success? There's already been a fair share, I mean 3 Top 10s is not too shabby. WW is a bit iffy but y'all can't blame LILY for that one. I mean, she did need to make crappy pop for her label to even release anything. This is probably why she wanted to quit making music in the first place. Still love the direction she took though it's Lily back and better than ever.

I just hope the critics are on her side.

But why doesn't she promote? She has a few mag covers&interviews and we got ONE Air Balloon performance. She used to do more, I get it, kids and blabla but a few radio acoustic sessions and an Our Time performance here and there wouldn't hurt.

I hope she has a lot of promo planned around the release date...

She needs to promote the **** out of Our Time/Sheezus.

Alan Carr, Jonathan Ross, Daybreak, Radio 1 Live Lounge, and more.

I saw the Our Time ad popping up during VEVO music videos.