Ella has started a viral campaign for the song trhought the UK.
She is going to visit places around the UK and leave quickly like a "Ghost". Through this fans will unlock the artwork, snippets and live performances.
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I don't think it's enough to just release a picture of the artwork anymore. I'd love for people to feel they can relate to the music in different ways, and I feel like this campaign gives you that opportunity.
I'm very excited for everyone to hear the music, and I'm looking forward to throwing in a few surprises that hopefully people will enjoy!